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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Goodfella's Delizia range to sponsor Capital FM's Drive Time show

To increase awareness of its new Delizia range, Goodfella’s has announced it is to sponsor Capital FM’s Drive Time show.

Goodfella's hopes to target the female audience with its new low calorie range

Running for eight weeks the sponsorship will feature on air mentions, a Capital FM home page takeover and a competition offering listeners the chance to win a trip to New York. The nationwide campaign will reach 14.5 million listeners and is expected to reach Goodfella’s female target market up to 18 times.

Assistant brand manager at Goodfella’s, Charlotte Wicks, commented: “We’re delighted to be working with Capital to promote Delizia, it’s the perfect partnership for us and a great platform to communicate with our target consumers.”

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