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Mulberry

Mulberry appoints MEC to global media planning and buying

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By The Drum Team, Editorial

August 10, 2012 | 1 min read

Mulberry has announced the appointment of MEC to handle its global media planning and buying account.

Beginning next month, it has been reported that MEC beat MPG Media Contacts, ZenithOptimedia and Carat for the brief, with the account previously handled in-house.

Georgia Fendley, Mulberry brand director, said: “We are delighted to confirm the appointment of MEC and look forward to working with them to deliver our media strategy going forward.”

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