49% of young Brits sees online and offline recommendations from friends as key to purchasing


By The Drum Team, Editorial

August 10, 2012 | 1 min read

Half of ‘young Britain’ – those aged between 18 and 35 – use social media on a daily basis, according to research by Burst Media.

The research, which was then turned into an infographic, also found that 66 per cent use the internet for research, with the 18-24 age range being the most curious.

When marketing was discussed, only 10 per cent said that they are positively influenced by telemarketing, while 24 per cent said text adverts put them off a brand.

However, recommendations from friends - both online and offline- were seen as key to purchasing by 49 per cent while 19 per cent said they are positively influenced by email marketing and 20 per cent by social media engagement.

Content created with:

Burst Media

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