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Rakuten LinkShare

40% of men think vouchers and special sales increase brand loyalty

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By The Drum Team, Editorial

August 10, 2012 | 1 min read

Almost half (49 per cent) of men between 18 to 24 years old make fashion purchases on their smartphone, research by affiliate network Rakuten LinkShare has found.

The research, which also found that also a quarter of 25 to 35 years old purchased fashion items on their tablets, asked 1,000 British male consumers about their fashion style and shopping habits.

It was discovered that for 76 per cent of respondents, vouchers, incentives and discounts encourage them to make a purchase; while 40 per cent think vouchers and special sales increase loyalty to a brand.

A spokesperson from Rakuten LinkShare said: “These men are looking online for their style advice and inspiration, with a quarter of young men in this age bracket reading fashion blogs for fashion inspiration (26%). Men’s fashion is now big business, despite the squeeze on household incomes, figures from the NPD Group; revealed men’s clothing sales saw positive growth of 4% in 2010 to $55.71 billion (£36 billion).

“With social shopping online growing in popularity, driven by sites like Facebook and Pinterest, brands could make use of this, encouraging people to share and recommend items to friends.”

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