The Beano yesterday launched a new marketing campaign, Dennis and Gnasher’s Golden Ticket, the biggest promotion of the comic brand for years.
The campaign will be promoted by TV advertising, online display advertising, PR and social media activity around prize winners, with planning and buying handled by Ten Alps Media.
ATOM Marketing acted as consultants for DC Thompson throughout the campaign, which features unique codes on every promotional copy of The Beano and its monthly companion, BeanoMax, in the form of a ‘Golden Ticket’ during August, with consumers being in with the chance of winning prizes such as a family holiday to Universal Resort Florida, ride-in Daleks, iPads, toys, games and PGL UK adventure holidays.
All those who enter their code on the Beano website will receive a three month subscription to the magazine.
John-Paul Murphy, head of brand marketing for consumer entertainment at DC Thomson, said: “The Beano’s Golden Ticket promotion demonstrates renewed investment in this classic, well-loved brand and keeps it relevant for kids today.
“We have a wealth of great prize and are backing this uniquely-themed promotional creative with substantial marketing support, through TV and online advertising as well as enhanced in-store display across the UK and Ireland aimed at driving traffic to UK newsstands, as well as growing our subscription base.”