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AffiliateTraction UK teams up with Affiliate Window for strategic performance marketing campaign management

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By The Drum Team, Editorial

August 9, 2012 | 2 min read

Performance marketing agency AffiliateTraction has expanded its global long-term relationship with Affiliate Window in announcing its London office will be working with the leading performance network here in the UK.

Both parties will work together to maximise brands online presence and increase ROI. Key brands already working with the two companies in the UK include SKECHERS and ALDO shoes.

Director of client services at Affiliate Window, Anthony Clements, commented: “We are delighted to be expanding our relationship with AffiliateTraction in the UK market. We have experienced some great success managing programmes together in the US and anticipate the same success to resonate in other territories.

“AffiliateTraction is a highly respected and admired agency, and this coupled with our reputation for proactive service focused around growing affiliate programmes in line with advertisers’ goals, will prove invaluable.”

AffiliateTraction and Affiliate Window have over 12 years industry experience with long-standing relationships with key retailers. Together they offer online publishers a range of revenue generating opportunities through the performance channel.

Nicky McShane, managing director of AffiliateTraction UK, said of the newly-opened London office, “It’s been a busy first few weeks for the new UK team as we introduce the unique and very different technology and service which AffiliateTraction brings to the UK market.”

She added: “I’m delighted to be working with such a respected network as Affiliate Window as part of our network roster and to have already launched key advertiser clients with them so soon in our relationship.”

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