Head of planning appointed at The Marketing Practice

By The Drum Team | Staff Writer

The Marketing Practice

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article

August 8, 2012 | 1 min read

B2B marketing agency, The Marketing Practice, has announced the appointment of Allyson Bancroft as head of planning.

Bancroft previously held the role of associate director at The Marketing Practice, and has experience both in the UK and internationally having been head of brand and channel marketing at the global credit insurer, Atradius and with agencies Ogilvy and McCann Erickson.

Traditionally a role associated with B2C, The Marketing Practice felt as the agency brought together a range of techniques and channels the business needed to ensure work was properly planned in order to deliver on client sales and marketing objectives.

Bancroft commented: “The Marketing Practice has a unique sales-centric approach to marketing.

“The focus and challenge for planning at The Marketing Practice will be not only to deliver insight for our creative teams to create outstanding campaigns, but to have our clients’ sales targets front of mind so that we can deliver exceptional marketing ROI.”

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