Cancer Research to roll out new branding in September
Cancer charity Cancer Research is to introduce a rebrand from September, with TV adverts and events set to highlight the change in branding.
Created by Interbrand, the new identity for the global charity follows research that found that people were unclear of the role that the charity played.
The identity will be introduced as part of Cancer Research’s strategy to better engage with people and raise more donations, with around 100 of its 550 shops set for a refurbishment this year.
The remaining shops will be updated over the course of the next two years.
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