MSC Cruises awards online media planning and buying account to TCS Media


By The Drum Team, Editorial

August 7, 2012 | 1 min read

MSC Cruises have appointed TCS Media to handle its online media planning and buying account following a competitive pitch.

TCS Media will now help MSC Cruises focus on digital marketing to further expand their online marketing opportunities. The privately owned, Italian based cruise company has been operating in the UK for 18 years and predicts UK sales volumes to increase over 2012 reaching 50,000 UK passengers.

Tim Stocker, head of online marketing at MSC Cruises, commented: “We see TCS Media as the ideal strategic partner to enhance our digital offering and further establish the MSC brand within the UK market.

“We are confident that, with their expertise and help, we can look to fully exploit the digital space and increase both brand awareness and market share.”

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