The Body Shop has announced that it has partnered with affiliate network Rakuten LinkShare, which will see the health and beauty brand working with publishing networks such as Polyvore and RewardStyle.
The Body Shopbegan the partnership with the aim of aligning itself closely with sites that echo its brands’ values and reach a wide consumer audience.
Anthony Quinn, director of advertiser services at Rakuten LinkShare, said: “Rakuten LinkShare specialises in ensuring the affiliate channel drives sales, but not at the expense of brand image and reputation. With the online shopping experience now as important as the in-store experience, getting this channel right is the new challenge.
“Networks have worked hard over the years to build the reputation of this sector, and as a specialist in premium and luxury branded clients, it’s fantastic to have The Body Shop value that progress, and join us to reach content-rich sites that tap into consumers’ interests and tastes, and therefore direct the right consumers to the right products.”