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By The Drum Team, Editorial

August 7, 2012 | 1 min read

Baxters is set to promote its range of soups, including five new winter flavours, in a new ad campaign by The Leith Agency, with production handled by MTP.

Launching on 15 October, the campaign with include its Lochside commercial, as well as three new 10 second ads and the introduction on radio advertising.

Airing for 12 weeks, the Lochside ad will showcase specific ranges from the portfolio including; Deli Inspired, Healthy and Stay Full, while the radio ads will air from 29 October and throughout November.

A second phase is planned throughout January and February 2013.

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