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Premier Foods

Premier Foods website cooked up by Cite

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By The Drum Team, Editorial

August 6, 2012 | 1 min read

Premier Foods has unveiled its new corporate website, just in time for the release of its half yearly results tomorrow.

The site was created by Cite in collaboration with Premier Foods’ Communications team, its PR agency Ketchum Pleon and the site’s technical developers, Monochrome.

Dafydd Prichard, Cite’s managing director, saod: “The new design brings Premier Foods’ British heritage to the forefront, focussing heavily on the company’s Power Brands like Hovis, Loyd Grossman, OXO, Mr Kipling and Sharwood’s. Visitors can learn interesting facts about each brand, how they support British industry, innovate fantastic new products and why they have become such an important part of the British diet.

“Designing a successful corporate website has some very specific challenges – catering to the needs of busy investors and media professionals whist retaining the brand’s core values – we hope we have achieved this by utilising a navigation structure and user-interface that is quick to use and intuitive, and a sumptuous photographic style that will melt the hearts of even the most hardened City Analyst.”

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