Telefónica Digital promotes TU ME app in video by Jam and Studio AKA

Telefónica Digital has unveiled a 60 second video, created by Jam and Studio AKA, to promote its TU ME app.

The app acts as a global communicator, putting texts, calls, shared photos, audio messages and location together on a timeline in order to increase simplicity.

Available on the TU ME Facebook page and YouTube channel, the video acts as a twist on the boy-meets-girl ‘love story’.

John Bartleson, director of D2C marketing at Telefónica Digital, said: “We wanted to reach young, connected consumers and demonstrate how TU Me works with a modern take on the universal love story theme. As the relationship unfolds, you’ll find the animation mirrors the playful and useful aspects of the application in users’ lives.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.