Telefónica Digital has unveiled a 60 second video, created by Jam and Studio AKA, to promote its TU ME app.
The app acts as a global communicator, putting texts, calls, shared photos, audio messages and location together on a timeline in order to increase simplicity.
Available on the TU ME Facebook page and YouTube channel, the video acts as a twist on the boy-meets-girl ‘love story’.
John Bartleson, director of D2C marketing at Telefónica Digital, said: “We wanted to reach young, connected consumers and demonstrate how TU Me works with a modern take on the universal love story theme. As the relationship unfolds, you’ll find the animation mirrors the playful and useful aspects of the application in users’ lives.”