England Sport Drum News

Stowford Press cider unveils cricket-themed promotion with Together Agency


By The Drum Team | Editorial

August 3, 2012 | 1 min read

H.Westons & Sons Ltd, the official cider of English cricket, is set to unveil a cricket-themed promotion through its Stowford Press brand to raise awareness of its sponsorship of the England & Wales Cricket Board.

Created by the Together Agency, the promotion will appear in more than 2000 UK pubs this summer and will offer drinkers of the cider the chance to take part in a £50,000 ‘bowling challenge’ at an international test cricket ground during a NatWest One Day International match.

As well as the bowling challenge, Stowford Press will be offering over 3000 other cricket themed prizes, including tickets to Friends Life t20 matches, subscriptions to Sky Sports, PS3s and official Adidas and England Cricket shirts.

England Sport Drum News

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