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O2 London 2012 Olympics Dr Martens

Download your copy of The Drum: 03 August


By The Drum Team, Editorial

August 3, 2012 | 1 min read

Subscribers can download a free copy of the latest issue of The Drum here.

In this issue of The Drum, we take a look at the result of our recent Fauxlympics competition, which invited 'creative athletes' to submit their tongue-in-cheek spoof ads in the wake of restrictive LOCOG regulations around Olympic marketing activity.The 3 August issue also features an interview with Claire Valoti, O2 Media managing director, in the first of a series of interviews with inspiring women in digital, conducted by Melina Jacovou of Propel.And if you thought data was boring, The Drum showcases a host of insights from industry leaders who discuss the trends in data in 2012, including issues surrounding big data, to demonstrate why it's anything but dull. Also in this issue:
  • The Drum publishes the case study for ODD's #FIRSTANDFOREVER campaign for Dr Martens, submitted to the Dadi Awards
  • We round up some of the latest creative news, including a series of Royal Mail stamps released to commemorate London 2012, created by Hat-trick Design
O2 London 2012 Olympics Dr Martens

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