Sex and the City inspires new Sharps' Bedrooms campaign


By Jennifer Faull, Deputy Editor

August 2, 2012 | 3 min read

The image of Carrie Bradshaw, Sex and the City icon, opening the doors to her walk-in wardrobe was the inspiration for the new integrated marketing campaign for Sharps' Bedrooms.

Manchester based marketing agency, The Market Creative developed the relaunch campaign for Sharps' Bedrooms' walk-in wardrobes and targeted women with the 'ultimate dream bedroom'. It has featured real-life Sharps' employee Rachal Dilekci introducing the concept and guiding shoppers through the planning process.

The campaign has rolled out in-store, online and across national press and digital marketing has enhanced the in-store experience as Sharps use video to engage with customers. QR Codes in-store and in press advertising have led to two videos that explain the key features and benefits, guiding shoppers through their purchasing journey. A time-lapse video has also been produced for the Sharps’ website to demonstrate the installation process.

Sue Benson, managing director at The Market Creative has said: “We’ve harnessed the wow factor you saw in Carrie Bradshaw’s walk-in wardrobe moment in the first Sex and the City movie throughout the campaign’s execution, from the photography to the sets we built for the video. Shoppers today are no longer limited to either looking in-store or looking online, they’re doing both, and at the same time. By using videos that are informative and engaging we hope to genuinely enhance the in-store experience.”

Tim Moore, marketing director at Sharps Bedrooms also added: “Walk-in wardrobes provide the ultimate in bedroom storage, and we wanted to demonstrate our expertise in the area. They are a woman’s dream come true, with endless storage opportunities from glamour cabinets to shoe cascades and pull-out hanging rails. The Market Creative has helped us bring the concept alive, further engaging shoppers with the introduction of video.”


Content created with:

The Market Creative

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