The tourism marketing body for the United States of America, Brand USA has announced the launch of a bespoke UK website dedicated to television programme idea submissions.
The site, TV.thebrandusa.co.uk, has been built specifically to accept confidential television ideas from production partners, with a shortlist being put before a Television Advisory Board. The board will decide on the chosen submission(s) and will work in partnership to create the programme.
The launch of the site has secured Brand USA's long term commitment to the UK and Irish markets and its intention of bringing America to life on the television.
Jay Gray, the campaign's vice president of business development, has said of Brand USA: “We know how incredible a destination can look on television and that, for many viewers, it’s what may inspire a booking for their next holiday. Whilst watching it on TV may be the next best thing, of course, nothing brings the sights and sounds of the United States to life as much as being here in person!”