tombola launch new advertising campaign with Uber

By The Drum Team | Staff Writer

Uber Agency

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article

August 1, 2012 | 1 min read

Bingo website, tombola.co.uk, has appointed Uber to handle its latest TV campaign following a four-way pitch.

The new adverts aim to promote the popular sites offers and promotions and will cover new game launches such as, ‘The Big Link Week’. The campaign will feature actual tombola players enjoying themselves in a range of locations, reinforcing the websites message that bingo is for the people and can be fun, exciting and social.

Dawn-Elizabeth Howe, head of marketing at tombola, commented: “We wanted a creative agency that could build on our achievements with a fresh campaign while maintaining our recognized creative format featuring real players that could really connect with our target audience.

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“We have a raft of exciting new offers and events that need communicating and Uber have a proven track-record in getting across the right messages in the most fun and emotive ways.”

The campaign will run from the beginning of August and is part of a raft of high-profile activity for the coming year.

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