Media consultant ID Comms has announced the appointment of former COI head of digital Michael Smith to help spearhead the development of digital services for the agency’s international client base.
Joining following the closure of the COI in March, Smith will work closely alongside founders Tom Denford and David Indo in his role of managing partner.
Smith, who joined in July, said: “I’m hugely excited to be joining ID Comms at this time and look forward to building and developing our digital credentials at a time when clients are looking to further their confidence across the digital spectrum. ”
Indo added: “Michael’s pedigree and track record in leading digital marketing for COI made him our first choice to be the next Partner for ID Comms. We are delighted he chose to join us at such an exciting phase of our business and we anticipate him being very popular with our key clients. Coming from COI he naturally shares our same values of integrity, accountability and the belief that smart strategy builds business success.”