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British Airways WKD ADT

The Fauxlympics slaloms into its final days with six more entries revealed: WKD, Colgate, ADT, British Airways, Just for Men and Viagra


By Ishbel Macleod, PR and social media consultant


british airways article

August 1, 2012 | 3 min read

It was another day, another pile of excellent entries in the Fauxlympics yesterday, as the creative world have donned their thinking caps to come up with some fabulous fake ads for the sporting events which shall not be named.

With almost two dozen entries in the past 24 hours, we have picked a selection of six for you look at, to get you limbered up for voting next week.

There will be a Burger King, Pepsi and Galaxy winner in each of the four categories, with an overall winner to receive the grand prize of a summer Chip, courtesy of the Chip Shop Awards (and the only non-McDonald's chip you'll be able to have on the Olympic grounds).

Feast your eyes, and if these entries make you want to put your own ad forward, sent it to in jpeg or PDF format, along with the name of the agency and creators (if applicable), the brand the ad is for, and the category you would like to enter it into.

In case you have forgotten, the four categories are:

The Sprint: Guerrilla ads that would be taken down faster than Usain Bolt can run 100 metres.

The Long Shot: Ads which probably should be allowed to run, but probably won’t.

The Hurdles: Ads which manage to get around the advertising rules.

The High Jump: Funny ads which break all the rules.

Big Communications: WKD

Agency: Big CommunicationsName of creator: Paul Wallett and Steve SmithBrand advert is for: WKDCategory: The sprint

RBH: British Airways

Agency: RBHCreator: Rob HemusBrand advert is for: British AirwaysCategory: The Long Shot & The Hurdles

RAM Vision: Colgate

Agency: RAM VisionCreator: Savvas.TombouloglouBrand ad is for: ColgateCategory: The Sprint, The High Jump

HROC: Viagra

Agency: HROC LtdCreator: Chris MarshallBrand ad is for: ViagraCategory: the Long Shot

Sideways NYC: ADT

Agency: Sideways NYCCreator: Paul DanaherBrand ad is for: ADTCategory: Long Shot

Portfolio: Just for Men

Agency: PortfolioCreator: Nick KellyBrand ad is for: Just for MenCategory: The Long Shot, The High Jump

British Airways WKD ADT

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