Cheil Worldwide announces acquisition of US based McKinney
Marketing communications network Cheil Worldwide has announced the acquisition of US based agency McKinney.
With immediate effect, McKinney becomes part of Cheil Americas, a regional network of agency partners led by CEO Buz Sawyer, although it will retain its name and leadership team.
Brad Brinegar, McKinney CEO, said: “After four years of charting our own course and producing unprecedented results for our clients, we couldn’t pass up this golden opportunity to be better, bigger, faster.
“Cheil’s enthusiasm for McKinney’s independent spirit and the opportunity to help write the future of the global network sealed the deal. Though we’re from different parts of the world, we share the language of success — ‘tuhon,’ the relentless drive to achieve extraordinary results despite all obstacles.”
Nack-Hoi Kim, Cheil Worldwide CEO, said: “Cheil Worldwide is becoming a global integrated marketing communications network made up of the best local ad agencies in the world.
“We are thrilled to partner with McKinney, one of the world’s most creative and effective integrated ad agencies, to offer a significantly strengthened network of services to existing clients and to win new clients in the world’s largest ad market. With a shared passion for integrated ideas that move the needle for clients’ business, I’m confident McKinney will drive Cheil’s success worldwide.”
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