Danish tourist board, VisitDenmark, has appointed full service marketing agency, Big Cat Group, to provide on and off media relations starting with its 17-day festival in St Katharine Docks.
The festival, entitled IMAGINATION, is to run until 12 August showcasing the best of Danish culture, entertainment, business and gastronomy. Big Cat will be assisting with the events press activity, as well as providing media liaison for the events press launch which will be held aboard a house-boat on St Katharine Docks on 30 July.
Kathrine Lind Gustavussen, Press Officer at VisitDenmark, commented: “This summer, the world’s eyes will be on London, and our partnership with Big Cat will help ensure the event gets as much publicity as possible. This will not just be a come-and-watch event, but a chance to interact, have fun, and experience the Danish way of life.”
Managing director of Big Cat, Anthony Tattum, added: “We are thrilled to be involved in this celebration, which marks the coming together of cultures from all over the world.
VisitDenmark have provided Big Cat with an excellent opportunity to promote the Danish culture, which we are extremely excited about.
“We can’t wait for this unique event, which will showcase the fantastic food, arts, and culture that Denmark has to offer.”