Speedo unveils retail display for Heroes Collection

Speedo has unveiled a window display in the fifth floor window in the John Lewis Oxford Street shop, promoting its FASTSKIN3 Racing System, as worn by brand ambassadors Michael Phelps and Rebecca Adlington, and its limited edition Heroes Collection.

Designed by Mercieca, the wall features red, white and blue illuminated bubble wall panels.

James Dawson, group account director at Mercieca, said: “The eye catching design and in-store theatre offered by the bubble wall really helps draw the consumer to the Speedo zone of the sports department and offers cut through against competitor’s activity in a busy environment.”

Rachel Reynolds, Speedo’s trade marketing manager, added: “We’re thrilled with Mercieca’s creative and production management of this installation and are confident it will help deliver robust sales.”

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