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Pernod Ricard calls for review of Ballantine’s global ad business

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By The Drum Team, Editorial

July 30, 2012 | 1 min read

Pernod Ricard has called for a review of the global ad account for the Ballantine’s whisky brand, with roster and non-roster agencies being approached.

Currently, the creative advertising business for the brand is held by Publicis, while digital is handled by Work Club.

The pitch process is expected to take place in September.

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