Urban entertainment brand Grime daily re-launches brand and website as GRM Daily
Urban music and entertainment platform, Grime Daily, has re-launched its website and brand. Now known as GRM Daily – standing for Grime and Rap Music – the move falls in line with the brand’s ethos as the home of urban entertainment. Created by three young friends - Matt 'Sketchy' Thorne, Pierre Godson-Amamoo and Koby 'Posty' Hagan – Grime Daily started off as a YouTube channel in 2009 aiming to shine a light on UK urban talent.
Now at the forefront of UK urban music culture Grime Daily boasts over 70 million website hits and more than 50,000 daily visitors and has played a fundamental part in the rise of today’s biggest urban stars including Tinie Tempah, Tinchy Stryder and Wretch 32.
Speaking of the rebrand managing director, Pierre Godson-Amamoo, commented: “Our aim was to create a next generation platform for urban content. GRM Daily promises to be a clear evolution in the consumption and engagement of content, with a host of new series and formats being revealed, ultimately raising the bar for our audience.
“It will act as a hub for artists to promote their music (which will be available to buy) and videos all in one place, making GRM a one-stop shop for everything urban.”
In recent months, Grime Daily has been involved in major campaigns for global brands such as Nike, Converse, BBC 1Xtra, Adidas and Google+. In 2012, Grime Daily joined forces with The BiG! Agency and Silver Bullet Digital (SBD) with the former taking care of commercial operations on the site, SBD managing director, Steve Wild, added: “GRM is the destination that creates and curates the best in urban content and daily attracts a huge, targeted audience. One which we can offer brands the ability to reach and engage in an integrated way.”