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Brew Dog launch anti-Olympic beer 'Never Mind the Anabolics' with alternative Brewdolympics event

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By The Drum Team, Editorial

July 27, 2012 | 1 min read

Microbrewers Brew Dog will launch its latest brew ‘Never Mind the Anabolics’ with an alternative Olympics style event dubbed the Brewdolympics, in anti-Olympic style the Brew Dog site says staff “may or may not be in sporting and athletic outfits” for the event.

The Brewdolympics will include non-traditional events such as the Keg Roll, Extreme Fancy Dress and Speed Taxidermy.

Never Mind the Anabolics will be available on draft from 5pm on Saturday and is a 6.5 per cent India Pale Ale infused with creatine, coffee, guarana, ginseng, gingo, maca powder, matcha tea, and kola nut.

Brew Dog have described it as: “Coffee IPA on steroids. Guaranteed to boost your sporting (or otherwise) ability in an almost completely legal way.”

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