Yell decision to rebrand as hibu approved by shareholders

The majority of shareholders ruled in favour of a name change from Yell to hibu plc, it has been revealed, with the change to be effective from Monday 30 July.

Mike Pocock, chief executive officer, said: “I am delighted that our shareholders have voted overwhelmingly in favour of our new company name hibu. This gives us a dynamic, new and consistent Group brand that identifies us to merchant customers and consumers as we redefine our presence in the digital services marketplace.

“With the transformation of our company to become digitally led, hibu will become synonymous with helping communities thrive, as we provide millions of connections each year between consumers who want to find products locally and the merchants that provide them.”

Created by Landor, hibu will become the new corporate identity and the brand name for new digital products, while current brands - such as the Yellow Pages in the UK, Yellowbook in the US and Paginas Amarillas in Spain and Latin American countries – will retain their names.

Check out some other companies who have renamed products.

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