The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

The Sun Roy Hodgson Dominic Mohan

The Sun editor defends Roy Hodgson 'Bwing on the Euwos!' headline

Author

By The Drum Team, Editorial

July 26, 2012 | 1 min read

The Sun’s editor Dominic Mohan has defended his newspaper’s decision to poke fun of England manager Roy Hodgson’s speech impediment on the morning after he was appointed.

The newspaper printed a front-page headline following Hodgson’s appointment before the 2012 FIFA European Championships that read; ‘Bwing on the Euwos!’.

This led to condemnation for the Football Association, that Mohan told the Leveson Inquiry he considered ‘perverse’.

The headline also generated over 100 complains to the Press Complaints Commission and was described by the FA as ‘disrespectful’.

Asked about the headline, he said; "The FA is entitled to its opinion, but I regard their criticism that the headline was 'in poor taste and disrespectful' as an ill-considered response, something I told the FA myself at the time of their complaint," Mohan said.

He continued to highlight the nickname given to Hodgson, ‘Woy’, as a name used by other newspapers across several instances too.

The Sun Roy Hodgson Dominic Mohan

More from The Sun

View all

Trending

Industry insights

View all
Add your own content +