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Fishburn Hedges launches new innovation unit FHi

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By The Drum Team, Editorial

July 26, 2012 | 2 min read

Fishburn Hedges is launching FHi – an innovation unit that will bring together cutting edge thinking from across the agency’s specialist communication disciplines and industry sectors. Building on the agency’s social and digital communication FHi will bring together its creativity and planning expertise ensuring Fishburn Hedges continues to provide the most innovative solutions for clients.

The launch of FHi follows the appointment of Eva Keogan as head of innovation earlier this year, speaking of FHi she commented: “FHi injects all our work with inspired new thinking and brings new digital and social media communications products and services to market quickly.”

The creation of FHi comes as a response to the growing desire from many businesses and organisations to use communications agencies as partners in helping them develop digital marketing strategies to meet marketing or reputational challenges or aspirations. The FHi team will draw on expertise from across the business as well as a team of Platform Tsars, who act as specialist knowledge hubs and have been appointed to ensure this deep understanding is available to clients. Their expertise covers a variety of platforms and networks such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Wikipedia, and Foursquare.

CEO of Fishburn Hedges, Fiona Thorne, added: “For a little while now the smartest comms thinkers have recognised that to build reputation or change behaviour, you have to bring together insightful strategic thinking, a strong grasp of business imperatives, and great creative ideas - and all of this has to be underpinned by true, deep expertise in the fast changing digital landscape in which we and all our clients operate.

“The launch of FHi will enable us to bring this thinking together for clients in a fresher and faster way than ever before.”

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