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Wednesday Weirdness: Oslo the Olympic Gerbil

McCann London and AllofUs have unveiled Oslo - the real life gerbil with the Olympic Brain designed to give you all the facts you might need on the impending sporting event.

The bizarre super gerbil has been "training" by consuming facts and stats on everything Olympics and is now sitting on display behind a brain-shaped window.

Yes, this is real - so if you would like some help from Oslo the Gerbil to brush up your Olympics knowledge then head to the McCann and AllofUs headquarters on Herbrand Street, London.

Rob Doubal, executive creative director, McCann London has said: “As part of McCann Worldgroup, the official Marketing services Provider for the London Organising Committee of the Olympic and Paralympic Games, we knew we would have to learn a lot about the Olympics during our sponsorship. When we met Oslo the gerbil and realised his potential to ingest huge amounts of Olympic information we immediately set about feeding Oslo all the facts he needed to become the Olympic Brain. This has resulted in a fun installation allowing passers-by to engage with the Olympics, communicating the history of the games as they happen live in our dynamic city.”

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