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Paddy Power fights back against LOCOG decision to remove posters and starts legal proceedings

Paddy Power has this morning revealed that it has asked legal representatives to seek a court order against LOCOG, after the organisers

/news/2012/07/24/paddy-power-london-sponsor-posters-be-removed-locog-rules">requested the bookmaker’s campaign posters be removed.

The tongue in cheek posters, as part of the ‘We hear you’ campaign, read: ‘Official sponsor of the largest athletics event in London this year! There you go, we said it. (Ahem, London France that is)’

It turned out the event being sponsored is in fact an egg-and-spoon race in a small town.

Yesterday, LOCOG asked outdoor advertising company JCDecaux to take down the posters, although legal firm Charles Russell will now seek a court order stating that the posters do not breach the advertising rules of the Olympics.

A spokesperson from Paddy Power said: “We pride ourselves on listening to our customers and what we’ve heard loud and clear is that LOCOG have got their priorities upside-down. It’s a pity they didn’t put the same energy into the ticketing and security arrangements for the Games that they put into protecting their sponsorship revenue streams. We’re taking this fight to the High Court in the interest of our customers and of common sense”