Infiniti launches new car with TMW and TBWA
Japanese car brand Infiniti has launched the limited edition FX Vettel with a marketing camapgin created by TBWA, Köckritzdörrich and TMW.
TMW is handling the website, eCRM and social media activities for the campaign, which aims to raise awareness and drive purchase of the luxury car, with only 50 going on sale in Western Europe.
Strategy was developed by TBWA/G1, while the overall look and feel was jointly developed by TBWA/G1 and Köckritzdörrich, with production and distribution handled by the latter.
Jean-Pierre Diernaz, marketing director of Infiniti Europe, said: “The FX Vettel Edition offers customers a unique experience that is in keeping with the brand’s high performance and specialist design credentials. It’s an exclusive product, so it’s really important that all of our communications reflect this. Our various agencies have worked together to ensure that the campaign has a consistent look and feel.”