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Paddy Power ‘London sponsor’ posters to be removed, LOCOG rules

It has been revealed that JCDecaux has been asked by LOCOG to remove its latest billboard ad, which went up yesterday.

The tongue-in-cheek Paddy Power posters read: ‘Official sponsor of the largest athletics event in London this year! (Ahem, London France that is)’.

By only using the word ‘London’, the ad should technically be allowed by LOCOG, although if ‘summer’, ‘2012’ or ‘gold’ was added, it could be in trouble.

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