Irn-Bru Madonna

Irn BRU-BRA auctioned to celebrate Madonna’s first Scottish gig


By The Drum Team, Editorial

July 24, 2012 | 1 min read

To celebrate the fact that Madonna performed her first Scottish gig at Murrayfield at the weekend, Irn-Bru has created the BRU-BRA.

The conical bra has now been put on e-bay, with proceeds to go to a charity of Irn-Bru’s choosing. So far it has received 16 bids.

An Irn-Bru spokesperson said: "Madonna's recent wardrobe malfunctions have inspired us to create the 'BRU-BRA', to welcome her to Edinburgh and get her through her first ever Scottish gig."

Irn-Bru Madonna

More from Irn-Bru

View all


Industry insights

View all
Add your own content +