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Europcar

Europcar unveils new social media summer campaign created by LBi

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By Jennifer Faull, Deputy Editor

July 24, 2012 | 2 min read

Following on from last year's multi-faceted freeDeliver campaign, car hire service Europcar has launched a new social media campaign for the summer created in partnership with LBi.

Using YouTube and Facebook, the Europcar Caraoke Competition sets out to find the best in-car karaoke singer in the country - with the winner taking home a Fiat 500 car.

The social media campaign has focused on promoting the talent show style competition, with the event being hosted on Facebook using the YouTube API feed.

After participants record their favourite song, the video is uploaded onto Facebook where consumers can vote for and share their favourite entry.

Ken McCall, managing director, Europcar UK Group has commented on the campaign: “Our job, as market leader is to set the standard across the board. From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

With Caraoke we aim to reach a new audience; raising awareness of Europcar’s innovative car hire services to the social media savvy population.”

Europcar will also be hosting two road show events to encourage shoppers to participate in the Caraoke Competition. These will take place in Bluewater, Kent on 28 July and the Bullring, Birmingham on 11 August.

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