86% of FTSE100 use LinkedIn


By The Drum Team, Editorial

July 24, 2012 | 2 min read

LinkedIn is the most popular channel for the FTSE100, with 86 per cent using it to connect, research from The Group found.

The update to the annual FTSE100 Social Media Index report found that 1.9 million people are connected with FTSE100 companies on LinkedIn, with the number of professionals LinkedIn with FTSE 100 companies growing by 35.4 per cent between December 2011 and June 2012.

Cathal Smyth, managing director at The Group, said: “Our update to the FTSE100 Social Media Index reveals the large and growing circle of influence that FTSE100 companies have created online.

“LinkedIn is clearly becoming an essential channel for businesses wishing to connect with important audiences and in particular it has become an important aspect of corporate recruitment.”

It was found that 1.7 million follow FTSE100 companies on Twitter, an increase of 70 per cent from six months ago; while there are 19 million fans of corporate FTSE100 Facebook pages; up 35 per cent since December 2011.

The growth was also seen on YouTube: there were 62.1 million views of corporate YouTube videos in the last six months, an increase of 79 per cent.

However, Google+ did not do so well: whilst there are 50 registered FTSE100 Google+ accounts, only 12 companies are actively using their accounts. Of these, only Burberry, Carnival and IAG seem to be popular, with 1,762,210 followers, and are used as consumer tools.


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