Warehouse teams up with Cherry London to launch "Ultimate Urban Guide"

By Jennifer Faull | Deputy Editor

July 23, 2012 | 2 min read

Brand partnership agency, Cherry London has teamed up with Warehouse to launch the "Celebrate Warehouse" campaign, in partnership with some of the capital's most successful brands for beauty, food and drink to feature in Warehouse's "Ultimate Urban Guide". The guide has targeted tourists in the city, as well as existing Warehouse customers, who are able to pick-up the guide in-store.

Placing Warehouse in the centre of a promotional campaign that capitalises on the foot and online traffic generated by the Olympics, the guide has showcased the best that London has to offer. Alongside exclusive offers from brand partners, the guide has curated listings information for events in London, offering insider information to those new to the city. It is hoped the campaign will extend Warehouse’s reach by over 1 million.

The partners, including Dermologica, Fake Bake, Toni & Guy, Ping Pong, with Qype supporting as a media and content partner, have been selected to reflect Warehouse’s brand values and consumer profile. Partners will see their offers promoted through in-store and online promotion as well as via Warehouse’s database and online channels. A dedicated microsite has also allowed partners to communicate exclusive time-limited offers throughout the period to accompany those offered in print.

Clarissa Atkins, Warehouse senior marketing manager has said: “Warehouse wants to celebrate this summer in London by offering our customers an insider’s guide to London, and exclusive partner offers allow us to give something extra special to our customers over the Olympic period.”

Tamara Gillan, founder and CEO of Cherry London, also added: “This is a fantastic way for Warehouse to offer great rewards to their loyal customer base, as well as showcasing the best of London to those new to the capital.”

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Cherry London is a new breed of marketing agency with a story about the power of collaboration. Independently owned, it is based in London and works globally. As a multi-award winning company, Cherry London is always looking towards the next challenge or brilliant idea.

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