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Paddy Power

Paddy Power promotes its sponsorship of the largest athletics event to take place in London (France)


By The Drum Team, Editorial

July 23, 2012 | 1 min read

Paddy Power has today unveiled billboards promoting its sponsorship of the largest athletics event taking place in London this summer…its inaugural Paddy Power egg-and-spoon race in the city of London, France.

Situated in Burgundy, in between Dijon and Lyon, London will see twelve athletes compete in the 200 metres challenge.

A spokesperson for Paddy Power said “It’s an honour to support the biggest athletics event in London this year. We’re looking forward to a competitive and fun event where our athletes can wear, eat and drink whatever they want!”

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