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Oikocredit set to unveil recruitment campaign with Cherry Tiger

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By The Drum Team, Editorial

July 23, 2012 | 1 min read

Oikicredit is set to unveil a marketing campaign with recently appointed agency Cherry Tiger to move the current business proposition forward and build awareness.

Rolling out from autumn onwards, the recruitment campaign aims to make ‘a direct emotional connection between the investor and entrepreneurs in the developing world’.

Patrick Hynes, representative for UK & Ireland Oikocredit International, said: “I very much look forward to working with Cherry Tiger, and was delighted for an inspiring proposal. It feels to me that with Cherry Tiger’s help we will be successful in this work and raise awareness to many more people of the opportunity to invest in people.”

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