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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

ASA will not investigate Go Compare bazooka ad

The ASA has revealed that it will not investigate the latest Go Compare ad, after complaints were made that Sue Barker firing a bazooka at Gio Compario was too aggressive.

The advertising standards body tweeted “After carefully assessing 600 complaints re ad for Go Compare feat. Sue Barker we’ve decided there aren’t grounds to investigate further.

"Complainants objected that the Go Compare ad was offensive, distressing, inappropriate for kids & trivialised & encouraged violence.

"We considered that the Go Compare ad is not likely to cause serious or widespread offence.

"Overall, we consider that the Go Compare ad is likely to be seen as light-hearted and does not encourage or trivialise violence. ”

Having launched at the start of the month, the ad was the first by newly appointed Dare, and made fun of how hated opera singer character Gio Compario is.

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