Creative Round-Up: ManvsMachine, m-four, StudioLR

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in the magazine and online Insight section. Contact to have your work considered.This creative round-up includes invitations designed by m-four for the launch of the National Football Museum, ManvsMachine’s identity for 4seven and StudioLR’s work for Whatever gets you through the night. M-four, Manchester city council’s in-house creative agency, has designed invites and a promotional campaign for the opening of the National Football Museum in Manchester. The invites are red and yellow cards which tell guests they have been ‘booked’ for the occasion. The packaging for the first craft ale released by LittlePod has been designed by Aesop. LittlePod Vanilla Beer is a dark ale that infuses honey and vanilla to create a ‘not overtly sweet flavour’. LittlePod tasked Aesop with designing packaging which would reflect the beer’s ‘innate specialness’, it has said. Taxi Studio has created the identity for Carlsberg’s new cider product Somersby. Taxi was also responsible for creating the identity for Somersby in Denmark, which is a separate product and brand. The branding utilises a green similar to parent brand Carlsberg which it says is unique in a cider category dominated by yellows and blacks. StudioLR has designed a book as part of Whatever gets you through the night, a new multimedia project created by Olivier award-winning theatre director Cora Bissett, Edinburgh band Swimmer One and playwright David Greig. Yesterday has unveiled a brand refresh with agency DixonBaxi to help change viewers’ perceptions of the factual TV channel. The channel looks to make its audience more diverse, with a new logo and set of idents to launch 24 July. Channel 4’s new channel 4seven, which will show the most popular content from the last seven days, has launched with identity by ManvsMachine with a distinctive corner wrap concept across the package. The idents were created to be similar to the ‘everyday location’ ones used by Channel 4, while at the same keep keeping its own identity. International design and style magazine, Wallpaper* has launched a new fragrance with German publisher Gerhard Steidl and fashion icon Karl Lagerfeld. The perfume captures the scent of freshly printed books and the packaging, designed by Lagerfeld, features a real book with a hidden cut out compartment to house the bottle. Rob Ricketts has designed a series of posters detailing how some of the most notable drum sequences were programmed using the Roland TR-808 Drum Machine. each sequence has been analysed and represented as to allow users to re-programme each sequence, key for key. Creative agency Music has created the identity and graphics for the Britain creates 2012: Fashion & art collusion. Daniel Britt has directed and animated an animation for the WMD Awareness Programme for its 1000 reasons campaign, devising a low budget solution to create a stop-motion animation. Build has designed a box set of Gary Hustwit directed documentary films, devising a system of abbreviating each film (He-Helvetica/Ob-Objectified/Ur-Urbanized) to give the box set an identity of its own.

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