Talk PR to handle UK launch and press of handbag accessories range Candy Store


By The Drum, Editorial

July 19, 2012 | 1 min read

The British arm of distribution company EB Brands has appointed boutique consumer PR agency Talk PR to handle handbag accessories range Candy Store’s UK launch and press office.

The account will be handled across the agency’s fashion, lifestyle, beauty, and play divisions following a successful year in the US. The range of fashion and beauty accessories, which includes a cosmetic pouch/clutch bag, mirror and coin purse in a selection of candy colours, is already being stocked in various retailers, including department store, Fenwick.

Online retailer ASOS is also on board and Talk PR will now be launching a targeted PR campaign in the UK to grow the Candy Store brand and attract potential customers.

Business development director at EB Brands, Natalie Ellis, commented: “We’re confident that the range will be popular amongst other UK high street and online retailers.

“Talk PR has the range of expertise we are looking for to target fashion, beauty and lifestyle press and there has already been a great reaction at the Christmas in July showcase which the agency hosted this month.”

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