The Scout Association appoints Public Zone to develop digital presence


By The Drum | Editorial

July 19, 2012 | 2 min read

Public Zone, the pro-social division of creative digital agency Zone, has been appointed by The Scout Association to deliver a new website phases over the next two years. Following a three-way pitch against undisclosed agencies, Public Zone, has been briefed to create the organisations digital presence until 2014, reviewing how it recruits and supports in excess of 100,000 volunteers.

Robert Halkyard, deputy director of communications at the Scout Association, said: “We know digital presents us with an amazing opportunity to reach more young people, inspire more volunteers, help scouts be better scouts, raise more money and ensure people all over the country get a sense of the great work we do.

“We look forward to working with Public Zone to make this vision a reality.”

The agency will start by re-launching the ‘Join Us’ and ‘Membership’ sections of the Scouts website, aiming to encourage local Scouts groups to support one another by connecting online. Public Zone will also be re-evaluating how the Scouts use social media to meet organisational aims.

The new website sections will be built using open-source platform Umbraco, as the project involves strategic insight, front-end design, content support and implementation of a new content management system. It is hoped that simplifying data collection and management of volunteers will ultimately increase registrations for The Scouts.

Jonathan Simmons, board director at Public Zone, describes The Scouts as a “sleeping giant online.”

He continues: “Its membership includes over 500,000 young people and 100,000 adults, so the possibilities for sharing, support and content are incredible. It is also one of the UK organisations best placed to exploit digital and drive huge social good.”

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