Royal Botanic Gardens, Kew to release first digital books for iPad created by Somethin' Else

By The Drum | Editorial

Somethin' Else

|

article

July 19, 2012 | 2 min read

Content design and creation company Somethin’ Else has created two new iPad apps for Royal Botanic Gardens, Kew – David Nash at Kew Gardens and The Plant Hunters – created using Somethin’ Else’s iPad book kit these will be the first digital books launched by Kew Gardens.

David Nash at Kew Gardens and The Plant Hunters will be Royal Botantic Gardens first online books

Head of development at Somethin’ Else, Trevor Klein, says both apps are: “perfect examples of taking traditional material and adapting it for a digital platform.”

David Nash at Kew Gardens brings to life the work of the British sculptor, culminating in his residency at Kew Gardens this year. The app combines photography, text and behind-the-scenes video documenting Nash’s sculptures, an interactive family tree in which users can listen to exclusive audio of Nash guiding you through his 45-year career is also included.

The Plant Hunters is a coffee table book for garden lovers re-imagined for the iPad, bringing the traditional subject into the digital age. By using vivid illustrations, photographs, historical documents, maps and letters users can discover the plants from around the world and the people who shaped their journeys.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Klein adds: “It is fantastic to be able to bring this experience to Kew Gardens for their first foray into the digital book space.

“We have created beautiful reading experiences designed to resonate with Kew Gardens’ target audience. These apps not only enhance their subject matter but bring them to life through the combination of spectacular imagery, audio and interactive features.”

Content created with:

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

Find out more

Trending

Industry insights

View all
Add your own content +