Jimmy Carr, Father’s Day and 50 Shades of Grey were biggest search terms for June
Figures from Experian Hitwise have found that Jimmy Carr, Father’s Day and 50 Shades of Grey were amongst the fastest moving search terms in June, with 2.2 billion searches made in total.
An increase of 27 million searches from June 2011, it was found that Google’s market share dropped for the first time in four months, but it still accounted for 90.64 per cent of all searches.
James Murray, digital insight manager for Experian Marketing Services, UK&I said: “Google experienced a decrease in market share this month but continues to be the dominant force in UK search. Microsoft’s increase in market share is encouraging and further emphasises the needed to optimise search strategies not just for Google but also for the other search engines in the market.
“Major national and international events have been very prominent amongst the fast moving search terms this month driving traffic to key categories online. In particular the Isle of Wight Festival, the Jubilee concert, the French Open, Euro 2012 and Wimbledon were all searched for, becoming popular talking points on social forums and blogs. Keeping abreast of the fast moving search terms is essential for marketers to keep their fingers on the pulse of what is happening online and the trends they can capitalise on. These search terms are great topics around which digital marketers can create content that is both timely and relevant to customers.”