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Jamie Oliver

Jamie Oliver and Hugh Fearnley-Whittingstall call for boycott of supermarket milk

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By The Drum Team, Editorial

July 19, 2012 | 1 min read

Celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall have called for a boycott of milk buying from supermarkets, claiming that the prices farmers are being paid for their dairy produce threatens the farming industry.

In a letter to The Times, the pair claim that dairy farmers are being heavily squeezed as a result of the low fees they are being paid by supermarkets.

The letter claimed farmers were being paid less than the cost to produce the milk, meaning that dairy farming is ‘fast becoming unavailable’ in the UK.

“Milk is a brilliant food but we have all lost sight of its value. We pay more for bottled water that we do for milk – yet water bubbles out of the ground while milk comes from livestock which need our care.”

It added; “It’s time supermarkets stopped using milk as a loss leader. And if they won’t take that initiative, then perhaps consumers will consider moving their custom from those who offer milk at crazy knockdown prices to those who will commit to giving dairy farmers a fairer deal.”

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