the Open Championship

Fan centre for The Open Chanpionship unveiled by Storm ID

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By The Drum Team, Editorial

July 19, 2012 | 1 min read

The Open Championship has unveiled a real-time social aggregation application with Storm ID.

The app displays social media comments on The Open, including Facebook and Twitter streams, photo uploads from Instagram and news & weather feeds.

Stewart Cruickshank, head of client services at Storm ID, said: “We see the Fan Centre as a great online companion for those already watching The Open on TV or listening on the radio, as well as a central hub for fans all around the world to share their thoughts before, during and after the tournament.”

The app allows users to see where in the world activity is taking place, as well as allowing golf fans to interact with golfing journalists.

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