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Empty13

Empty13 campaign to generate discussion around what marketing and comms industry focuses on in 2013

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By The Drum Team, Editorial

July 19, 2012 | 1 min read

An ongoing campaign is set to begin on 19 July, centred around how brands can create potential themes to market around during 2013.

With no major event with general interational appeal scheduled, unlike this year with the Olympics, the Paralympics, the FIFA European Championships and the Queen’s Diamond Jubilee, brands are set to have to find ideas and trends to promote their products and services.

The campaign, empty13, will aim to involve brand owners, advertisers, digital marketers, journalists, PR’s, agencies, and everyone involved in the marketing communications industry, in an attempt to shape 2013.

The ultimate aim of the campaign is to create a cross-industry conversation with professionals, which has already begun with a debare at to what 2013 holds for brands.

A hastag #empty13 and a website have also been created to bring together participants within the conversation.

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