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Food Honey Monster

Halo Foods appoints 77 to raise awareness of the Honey Monster

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By The Drum Team, Editorial

July 18, 2012 | 1 min read

Halo Foods has appointed 77 as its PR agency, with the aim of raising brand awareness of the Honey Monster amongst its target audience of children between seven and 12.

As well as Sugar Puffs, the agency will also be expected to work for other brands in the Halo range, including running the press office for snack bar Harvest Cheweee.

Barbara Down, head of marketing at Halo Foods, said: "We appointed the team at 77 based on their thinking, creativity, realism and, importantly for us, chemistry. Their enthusiasm shone through and I'm very much looking forward to building our brand presence and share of voice across the portfolio together."

Isabel Wood, associate director at 77, said: "The scope of work within these brands is really exciting. From product placement and experiential campaigns to iconic character publicity and behaviour change programmes, 77 has a lot to get its teeth into. To be working on such an iconic brand as the Honey Monster is a dream come true for the team."

Food Honey Monster

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