Guardian News & Media appoints Quantcast to help target advertisers
Guardian News & Media has appointed Quantcast to help match its audience to the exact consumers an advertiser wants to reach.
Using the Quantcast Brand Lookalikes tool, the Guardian will be able to target ads across its sites.
Tim Gentry, revenue director at Guardian News & Media, said: “Building brands effectively has always been about communicating with the right people in the right context, so we’re delighted to be partnering with Quantcast to help us deliver precision targeting of our progressive audience to advertisers.”
Phil Macauley, managing director at Quantcast, added: “Leading brands are constantly striving to maximise the value of their advertising investment. Our technology makes it easy to reach their target audience within a premium publication, such as the Guardian, and therefore delivers that very value. At the same time it provides a better online experience for consumers, who see ads that are relevant to them.”